April 1, 2026 (no foolin’). For immediate release.
The Sprite-Midget Challenge is thrilled and honored to welcome Hoosier Tire as an official sponsor!
From its start with five cars and one race in 2018, to the five races and 30+ drivers of 2026, The Sprite-Midget Challenge has emphasized spirited, healthy competition on-track, and equally fierce friendship and fun off-track.

Hoosier is recognizing this fun, exciting version of wheel-to-wheel racing with discounted tires, championship jackets, one complimentary set of tires for us to hand out, and other swag. Their support will help us take the Sprite-Midget Challenge to a new level and reach a new crew of drivers and fans.
This remarkable milestone is a tribute to each and every driver and crew-person who has supported the Sprite Midget Challenge from 2018 to today, and to the relationship Stephen Newby and Bill O’Kell have forged with Hoosier.
Catch us at the track (or better yet, join us on the track), for an exciting 2026 season.
Thank you, Hoosier!